Whether you’re a micro company or have tons of employees, acquiring and retaining good clients is the key to success. 80% of most companies’ sales still come from just 20% of the clients – those are the clients that are the Rainmakers for your organization.
The big question is ‘How do we get more of them?’ – well, our Video Brochures will help you to at least get their attention!
How to get your prospect’s attention?
Today, prospects are bombarded with hundreds of offers reaching their email inboxes, not to mention the tons of ads on social networks or wherever they spend their time online. These messages are so prevalent that the human brain largely ignores them and only registers them as a pale noise.
There are many guidelines and practices to follow in order to spark your prospect’s interest and start an initial business relationship. Perhaps the most important one is to be inventive and unique in your approach. This tactic will set you apart from the noise of the marketing jungle, place you higher than your competitors, and allow you the opportunity to present your value proposition.
Fortunately, there is a marketing tool that will let you do this – the Imaging Excellence 2.0 Video Brochure!
How Can Video Brochures Help?
Let’s list some of the benefits Video Brochures can provide:
- Sets you and your product apart from your competitors.
- Provides the opportunity to present directly to your targeted prospects, avoiding the cold-calling and dry-prospecting pitfalls.
- Creates a much-needed personal connection with your prospects that eventually builds up trust.
- Allows you to present printed materials for your company, making your brand look more serious and professional.
- Allows your marketing message to be viewed with undivided attention, at a place and time that is convenient for your prospect.
- Creates a WOW effect with its uniqueness that can amplify your message to not only your prospect, but also their partners and colleagues, expanding the reach and potential of your marketing efforts.
Sending a Video Brochure to potential customers where they can see your message and hear your voice will significantly help nurture a personal relationship with them – which is what every successful business relationship requires.
Once you surprise your potential customers with this unique, exciting, and professional introduction, you have taken great strides in transitioning them from ‘prospect’ to ‘client’!
We are often asked if our Video Brochures are expensive…here is how we respond:
What’s enormously expensive is the $200, $300, $400 per day that you are paying the sales reps and business development people who are desperately wishing that somebody would please answer their phone call or please respond to their message. And worst of all, what’s dreadfully expensive is that you have prospects on your list who, if they could be turned into clients, would be Rainmakers for your organization – yet the vast majority of them will never read, never get, never even see your marketing message in their entire lifetime!
Imaging Excellence 2.0
The next steps?
If you want to continue wasting your sales and marketing dollars hoping your prospects will respond, go right ahead. But if you feel it’s time to use a tool that will actually reach the prospects that are worth getting, this is the way— the Imaging Excellence 2.0 Video Brochure! It turns prospects into clients!