A Brochure with a built-in Video Screen

People don’t make repeat purchases of products that don’t do what they were supposed to do. So, the fact that 80% of our orders are from repeat customers tells you that our Brochures with a built-in Video Screen or Video Brochures do, indeed, work. We have a customer that wanted to try our Video Brochures as a marketing tool. They ordered 150 pieces, then instantly needed 100 more…7 months later they ordered 500 more…6 months later they ordered 700 more. Yes, their Video Brochures worked.

There’s no question that selling is a difficult task in a time when we are bombarded with a massive, non-stop barrage of marketing messages. So, how do you break through to your key prospects – the ones who can be Rainmakers and really make a difference for your organization? One client used our Video Brochures as a personalized invitation to their highly-targeted Industry Discussion Round-table Dinner Event, where they invited 50 key prospects to come and discuss their perspective on the industry and our client’s thoughts and approach to it. 

They used a Video Brochure with 2 videos. The first video, which played as soon as the prospect opened the Video Brochure was a personalized video greeting the prospect, explaining the event, and inviting them to it. The second video was common to all the Video Brochures – a 30-second promo video highlighting the client’s business and strengths.

The Video Brochures were delivered in high-gloss bubble-wrap envelopes in our client’s corporate colour – the envelopes were compelling, intriguing, and begged to be opened. 

So, did their key prospects respond? Did the Video Brochures work? They certainly did – the event was completely sold out.