Why Print with Video?
A print with video, most commonly referred to as video brochure, is a modern and unique marketing tool that is used by the smart marketers and business owners to reach to their potential buyers and helps then convert into clients.
A question that is often asked about our Video Brochures is “Are they expensive?”
Well, they are not expensive compared to taking key prospects to dinner, but yes, they certainly cost more than simple printed brochures…but a better question would be: since when has the marketing equation simply been about the cost?
You see, here’s what’s expensive…what’s expensive is the amount of money you’re spending now that is largely wasted trying to get new clients.
What is really expensive is the current cost of your shotgun marketing approach that hopes to somehow hit the right prospect, but rarely does.
What’s enormously expensive is the $200 / $300 / $400 a day that you are paying the sales reps and business development people who are desperately wishing that somebody would please answer their phone call or message.
And, worst of all…what’s dreadfully expensive is that you have prospects on your lists who, if they were turned into clients, would be Rainmakers for your organization – yet the vast majority of them will never read, never get, and never even see your marketing message in their entire lifetime.
Compared to this, our Video Brochures are downright inexpensive. If you want to continue wasting your sales and marketing dollars hoping your prospects will respond, go right ahead…but if you feel that it’s time you used a tool that would actually reach the prospects that are worth reaching, this is the way…the Imaging Excellence 2.0 Video Brochure – it turns prospects into clients.
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